Who would be the audience for your music magazine?
I targeted my magazine to people who enjoy the music genre of hip-hip/RnB music. Through my audience research through ‘Find Your Tribe’ I came to the conclusion that the people I would be targeting would be ‘blingers’ as they named them, I thought that this would be a good target audience for my music magazine as it helps to contribute to the niche market of hip-hop/RnB music magazines, as there are currently a rare few including ‘Vibe’. The ‘blingers’ are seen to be high spending; glossy type people who I think would be the core buyer of my magazine.
I think that because of the sex appeal image of the hip-hop/RnB genre overall, there would be a higher percentage of males to females, however, females are not to be forgotten and men are also seen with a sex appeal in this genre, usually with their top off revealing their extremely toned torsos. The hip-hop/RnB genre originated from young afro-Caribbean Americans with their luxurious lifestyles and love of hip-hop/RnB music and bling. They like the top quality brands and the glossy image.
Their psychographic profiling can sometimes be seen in a negative light as they can be seen to be violence by carrying guns etc and dealing in illegal doings making them Strugglers. But overall most are involved in the music that they believe in and think of it as their dream to make it mainstream which therefore makes them a Succeeded/Explorer. This is the image that I would want to project onto the institutions that I wanted to distribute my music magazine. In my music magazine I would make it steer away from negative stereotypes of some aspects of the genre and glorify the positive luxurious lifestyle that they endure. I think that my audience would fall into the C2 socio-economic group as they would be average working class people wanting the lavish lifestyle that their role models live and they would be looking up to follow their role models as part of their dream of success.
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