3. What Kind Of Media Institution Might Distribute Your Music Magazine And Why?

What kind of media institution might distribute your music magazine and why? 

I think that the magazine institution IPC would be a suitable institution to distribute my music magazine, they currently publish music magazines such as NME and I think that my music magazine would fit in nicely into their portfolio as my music magazine targets a popular, ‘blinger’ style audience.



Another magazine institution BAUER would also be a suitable institution to distribute my music magazine as it currently produces music magazines such as Q  magazine which is a popular music magazine targeting a mixture of audiences.

My music magazine would be seen as more of a niche market as it is not widely available as there is only one main hip-hip/RnB music magazine being ‘Vibe’ magazine. So I definitely think that there would be a gap in the market for my product to be in. I think if either of the institutions distributed my music magazine it would definitely be something different for them, however, BAUER, already offers a variety of music magazines in its production which offers a variety of choices of music genre to its audiences.  This therefore means that BAUER has more experience in distributing a variety of genres where as IPC only offers one music magazine which includes more of a rock/alternative genre of music. I think that the institution EMAP would not distribute my music magazine as it specialises in business magazines which does not relate to my music magazine so therefore they would not distribute it.