Tuesday, 15 February 2011

Audience Research

Audience research questionnaire
1.      What music magazines do you listen to?
           Vibe?
           Rolling stones?
           Q?
           Kerrang?
           NME?
           Other?

2.      How much do you spend on music magazines a month?
         £0
         £1-£5
         £6-£10
         £11-£15
         £16-£25
         £26+

3.      How do you access music?
               Illegal downloading?
               Legal downloading?
               Live stream tracks?
               Other?

4.      What music channels do you watch?
               MTV?
               VIVA?
               Channel aka?
               Classic fm?
               Other?             

5.      Where do you watch music videos?
        TV?
        Online?
6.      What would encourage you to buy a music magazine?
            Free CD on cover?
            Free posters?
            Competitions?
            Original photography?
            Detailed articles?
            Features on up and coming artists?
            Features on established artists?
            Tips on song writing?
            Discount on clothing websites?
            Discount in music shops?

7.      Where would you prefer to go?
             Concerts?
             Small gigs?
             Festivals?
             Other?

8.      What genre of music do you like?
            Rock?
            Pop?
            Rap?
            Hip-Hop?
            RnB?
            Classical?

9.      Do you use any of the following websites for music?
                   Facebook?
                   Twitter?
                   Myspace?

Results































Audience Research Mood Board

















Summary
Doing my audience research questionnaire helped me to look into what people of my targeted age group are looking for in a music magazine. Therefore, this helps me to make my magazine to the specifications of the consumers. I now have to knowledge to put forward into my work. This knowledge can help me to create a successful piece of work. By understanding that my targeted age group watch music channels such as MTV and Viva i can then focus a section in my magazine on a thing that the consumers will enjoy. Now knowing that a lot of my audience download music off of iTunes I can create a section dedicated to music downloads, like a download chart.

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